Through our growth at Plyo, we’ve had the opportunity to visit hundreds of restaurants and retailers on campuses across the country, and to learn about the unique challenges each business faces. One thing has become clear: that no two are exactly alike.
Each business has unique goals and perspectives on what makes the most effective marketing strategy, and that’s why we provide a variety of tools and features within Plyo’s online dashboard to help you strike the right balance in attracting new customers and driving sales through your reward offerings.
In a matter of minutes, you’ll be ready to use Plyo as a powerful tool to connect and engage with the most active students on campus. So let’s jump right into it!
1. Tiered System
A cornerstone of a successful Plyo listing is a tiered rewards system. This means setting up several rewards with varying levels of value, which gives customers choice. Think small, medium, and large.
Merchants with 3-5 tiers of rewards see x% more redemptions on average than those who have more or less.
Based on data from our most successful merchant partners, we recommend creating 3-5 rewards between 100 and 700 points. This not only leads to more traffic and better results, but also ensures that Plyo users of every fitness level can earn positive reinforcement from our partners.
2. New Rewards
One of the best ways to increase engagement on Plyo is by regularly creating new rewards and cycling old rewards out. Each time a you create a new reward, a few great things happen:
- Your listing is automatically sent to the top of a user’s rewards feed
- Each user sees a notification on their home screen that new rewards are available
Testing out different rewards not only helps keep things exciting for Plyo users, but is also an easy way to drive more exposure and traffic while gaining a better understanding of what customers respond best to.
High value rewards, like BOGO’s, 50% Off’s, or free products, can be great marketing tools for creating buzz and driving traffic for your business. But giving away too many might not be sustainable.
We’ve got you covered!
For creating the right balance with your high value rewards (typically in the 500-700 point range), we recommend using our limits feature to control the number of redemptions that can be made in a given time interval. To set limits on a reward, toggle the “Add Limits” button at the bottom of the reward setup page to ON, and input the amount that you feel comfortable with on a daily and/or weekly basis.
4. Reward Descriptions
Reward descriptions are useful to expand on the fine print of an offer. This is a great place to add any exclusions that might apply and eliminate the chance of any confusion at the point of sale.
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